Not knowing your numbers isn't just risky. It's a leak in its own right, because every decision you make without them is a guess, and guesses compound.
If you were to take a holiday or heaven forbid, end up in hospital, would your business survive without you? And it's not necessarily about hiring new staff. Do you have the operating systems, processes and automations that will take care of enough to keep you in business?
Your regulars keep coming back, but do the people searching for you even know this? If you've been in business for years but your Google reviews don't show it, how will new people find out how good you are?
If you're discounting to get or keep a client and you haven't factored it into your cost of doing business, you're only hurting yourself (and your paycheck).
You're posting consistently and creating content regularly, but it's not converting into bookings. Here's why.